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After a successful pre-seed round with Ott Partners in May,2016, RedCrox.com, the innovative platform which combines shopping and gaming, turns to crowdfunding to finance its development plan in the Czech & Slovak Republic.

Prague, Czech Republic (December 08, 2016) – RedCrox.com, the innovative Prague-based global shopping platform, has been the first to introduce into the shopping process a new online gaming concept based on receipts, reinventing the way consumers shop. While discount schemes have been on the rise, no entity has given the ultimate discount—100% CashBack, and so much fun to get it.

RedCrox’s model is disruptive for the gaming industry because it allows an alternative to gambling with 0% risk for the users. Consumers can make a purchase and “play” their receipts to win 100% CashBack. Retailers pay RedCrox.com a commission, as they gain a real competitive advantage for acquiring clients and retaining them. Users, while shopping, use their skills and likeness for sports and entertainment. With a very talented international team and global ambitions, the Prague-based startup seeks capital from local investors to finance its Czech and Slovak commercial development.

“After a period of beta testing among a large number of testers in six countries, we are launching and rolling out RedCrox.com in the Czech Republic and Slovakia, which shall become the very first countries to fully operate before widening our international development,” said Stephen John Alexander Flanagan, Founder and CEO of RedCrox.com.The gamification SHOP-PLAY-WIN model is unique “BtoBtoC“ model for the e-commerce and retail industry. With local brands like Bata, Damejidlo, Alo Diamonds, Akuna, Alza already contracted to be followed by the successful Rohlik.cz by the end of the year, we have started building a large client base domestically. Working intensivelly with Microsoft Czech Republic in order to improve our technology and AI features gives us confidence that we’ll grow fast. My partners and I believe that Fundlift brings and an innovative way to invest into startups for a large spectrum of investors who are seeking opportunities even with much smaller stakes. With Fundlift now everyone can invest in a startup, a privilege reserved to the large venture capitalists and banks in the past.”

More than 300 local and global retailers are members of RedCrox.com Shopping Park, with new partners coming on board daily. Notable global brands include Amazon, Ali Express, GAP, Banana Republic, IHG (Intercontinental Hotels Group), Guess, Etihad Airlines, Qatar Airways, Billabong, New Balance, with local large invetories from Bata, Alza, Tescoma, DameJidlo, Alo Diamonds, Alexandria Tours, etc.

The technology behind RedCrox involves artificial intelligence which analysesconsumer behavior and deeply profiles users interest and shopping habits. AI features will give RedCrox.com and its shopping partners in the near future a better understanding of how to service their respective core demographic bases and also allow marketing efforts with taylor-made offers and promotions. For a retailer partner, the aim is to simplify the purchasing process by introducing the specific products and services consumers are interested in buying. The big data being produced is based on highly verified data from shoppers. By following patterns of shopping behavior, a successful ecommerce platform and larger revenue stream can be built and used as a marketing tool.“

Jean-François Ott, the serial French entrepreneur and chairman of Ott Partners highlighted the market context : “Competition between retailers and brands is at a climax but the marketing tools remain the same old ones whatever the client and the market. RedCrox.com addresses the audacious retailer who understands that shopping needs new experience based on entertainment and personal fulfilment. Startup retailers understand and love RedCrox as it is a marketing tool that continues after the purchase takes place and that they pay for only based on success. And it creates a hook that brings clients back in !

Nicolas Tommasini, CEO of Ott Partners, underlined that it was a rare example of the launch of a global concept in Prague, with the opportunity for the Czech investors to participate at an early stage. Mr Tommasini is no stranger to Czech-based success stories, having among many other ventures, developed the MaMaison Hotel & Residences brand out of a Prague success story..  

About RedCrox.com and RedCrox Ventures

Founded in 2013, the European-based startup RedCrox.com, a global gamification of shopping platform with more than 300 shopping partners is ready for commercial roll out. RedCrox.com is a synergetic mix of shopping and gaming where consumers can win what they buy by selecting the winners of various events containing mostly sports and entertainment. For consumers, RedCrox.com is a game without risk and a new way to have fun while and after shopping; for merchants, it’s a marketing tool, helping them to boost sales and gain new costumers. RedCrox.com is founded by Irish entrepreneur and top executive Stephen John Alexander Flanagan, known to the Czech public as promoter of Czech Golf Open 2009-2011 and General Manager of Proser Golf Resort Celadna. Backed by serial enterpreneurs Jean Francois Ott (founder and former CEO of the multi-Billion ORCO Property Group) with over 200 successful projects and a dozen of brands and Nicolas Tommasini, RedCrox has build a strong board of advisors including former P&G and PPF Group Martin Dybal and the former head of Microsoft Czech Republic Roman Cabalek. Changing the way a person shops, it’s not disruption, it’s revolution. Visit www.redcrox.com to learn more or to sign up for a free membership.

RedCrox Ventures is the Czech subsidiary of RedCrox.com. Czech Republic and Slovakia are the first and priority countries within the global commercial roll out plan of RedCrox.com.

Retailers on Board with Disruptive Ecommerce Platform Include Gap, Banana Republic, Guess and New Balance

Los Angeles, CA, (June 23, 2016) – RedCrox.com, a European-based global shopping platform with more than 500 shopping partners and over a half million users, has introduced a new online shopping/gaming model, one in which both sides win. While discount schemes have been on the rise, no entity has given the ultimate discount—until now. 

RedCrox’s model is disruptive in the gaming industry because it allows an alternative to gambling with 0% risk. Consumers can make a purchase and “play” their receipts to win 100 percent cash back. With this model, RedCrox.com has developed a way for retailers to gain a competitive advantage. For example, if there are 50 stores selling iPhones, the one offering 100 percent cash back will gain a competitive advantage.

“With more than half a million users in six countries, RedCrox is quickly picking up steam,” said Stephen Flanagan, Founder and CEO of RedCrox.com. This shop-play-win model is unique to RedCrox. Nowhere else can consumers win 100 percent cashback on purchases. Vendors win, too, because of the competitive advantage they have partnering with RedCrox.”

Here’s a video explaining how RedCrox.com works:   https://drive.google.com/file/d/0BwammeOltHkDajV4RGFZSXJNeG8/view

The money for cash back rewards comes from the retail partners who have a revenue sharing agreement with the emerging internet giant. Each retailer who’s a member of the shopping park receives exclusivity for that vertical. The idea is that a community of shoppers will be built and retailers will drive business to RedCrox and to one another other through various growth-hacking strategies. More than 500 retailers are members of the shopping park, with new partners coming on board daily. Notable retailers include GAP, Banana Republic, IHG (Intercontinental Hotels Group), Guess, Etihad Airlines, Qatar Airways, Billabong, New Balance, and Amazon.

The technology behind RedCrox involves artificial intelligence which observes the behavior of consumers that will give RedCrox.com and its shopping partners a better understanding of how to service their respective core demographic bases and also allow marketing efforts with future offers. For a brand partner, the aim is simplifying the purchasing process by introducing products and services consumers need or are interested in buying. The big data being produced is based on highly verified data from shoppers. By following patterns of shopping behavior, a successful ecommerce platform and larger revenue stream can be built and used as a marketing tool.

RedCrox is backed by OTT Partners, which has invested over $2 billion in various businesses. Part of the U.S. strategy is to partner with celebrity and high-profile business ambassadors, some of which will be announced in conjunction with the company’s ESPY related industry event on July 12.

About RedCrox.com

Founded in 2014, the European-based startup RedCrox.com, a global shopping platform with more than 500 shopping partners and operations in half a dozen countries, is expanding its footprint. RedCrox.com is a synergetic mix of shopping and gaming where consumers can win what they buy by selecting the winners of various events containing mostly sports. More than half a million users   already registered using receipts have had a chance to guess the winners of current sporting events, and if they guess correctly, receive 100 percent cash back on that purchase. For consumers, RedCrox.com is a game without risk; for merchants, it’s a marketing tool, helping them to sell more products. Changing the way a person shops, it’s not disruption, it’s revolution. Visit www.redcrox.com to learn more or to sign up for a free membership.

Media Contact:  Shay Brown

Royal Kingdom PR Agency, Inc.

Press Relations Officer

P: 901.800.9544

shay@royalkingdomagency.net           

RedCrox.com Makes Debut at Its First Sisterhood Showcase, June 9-12 in Memphis

We’re excited to be participating in one of the biggest events for women in the U.S. taking place next week in Memphis. The Sisterhood Showcase is an annual event that attracts 30,000+ women over the span of four days to the Memphis Cook Convention Center for shopping, celebrity appearances, entertainment, live demonstrations, workshops, free health screenings, panel discussions—and oh, did we mention shopping?!

RedCrox.com will offer attendees an opportunity to register and shop on its platform, featuring more than 500 merchants. Visitors may charge their devices at the PowerTower, featuring rapid charging technology, and have the ability to take selfies and photos as keepsake memories.

There will also be a chance to register to win one of several prizes: a diamond necklace from RedCrox.com partner Alo Diamonds, gift cards towards purchases made on the RedCrox.com shopping website, and an all-expense-paid trip for two to Prague.

This is the 20th anniversary of the Sisterhood Showcase. The event is known for “its ability to unite women from all walks of life.” It combines entertainment with education to create interactive experiences which connect, engage and empower women.

The event is sponsored by Centric, the sister network to BET (Black Entertainment Television), both of which are owned by Viacom.

Tickets are $15 in advance or $20 at the door. For more information, visit http://www.thesisterhoodshowcase.com/.

This marks the first of several events slated for the global launch of the RedCrox.com in North America and abroad. Watch our blog for upcoming news about where we’ll appear next. See you at the Showcase!

Press Inquiries and Public Relations  

Contact: 
Jarmila Procházková
P: (US) +1 702 707 2122
P: (EU) +420 727 971 091
E: press@redcrox.com

 

Memphis, Tenn., June 8, 2016 – RedCrox.com, a European-based global shopping platform with more than 500 shopping partners and over a half million users, is announcing its launch in the U.S., Canada and the U.K., as well as in India, Russia, and Germany. RedCrox.com has fused sports guessing with a 100% cashback trigger. With operations in Paris, Berlin, and Prague, the company’s global launch will include several high-profile sports, celebrities, and investor-related events throughout the U.S., London, and France. RedCrox gives the opportunity for shoppers to play their receipts on the result of a [sport] event and have the chance to gain 100% cashback on a current purchase. Following a successful first round of fundraising with seed investments from French private equity firm Ott Partners, RedCrox.com is focused on ‘Shop, play, and cash back’ to draw new shoppers.

“The RedCrox.com founders and the team are excited about the global expansion. I want to leverage my background in sports management and creating online platforms in a way that makes shopping and sports more entertaining and fun for everyone” said Stephen Flanagan, Founder and CEO of RedCrox.com. Flanagan’s world has always combined sports and online platforms. At a young age, he created one of the first prototypes of today’s modern fantasy sports. That later led to the launch of his first online venture in gaming more than 20 years ago. “Now, RedCrox.com marks the ultimate game, a game where both sides win,” said Flanagan.

RedCrox.com name stems from the social adaptability of the crocodiles. “Today’s shoppers are always on the hunt for the best deal, playful in the hunt, and ready to snap when they find it. We feel like this represents today’s shopping behaviors,” he goes on to say. Flanagan is also a self-professed fan of the Liverpool Football Club, also known as the “Reds.”

A crowdfunding campaign to support the launch is set to go live on July 5th. The crowdfunding campaign will bring awareness to the online brand as well as allow backers an introduction on how to use the site to earn cash back and other perks. RedCrox.com will officially launch in the U.S. in Los Angeles during the ESPYs, the week of July 10th-July 14th with a private event for investors, celebrities, athletes, musicians, celebrity brand ambassadors, partners, sponsors, and select top-tier media. Top-level perks include luxury European trips, tickets to the Olympics in Rio, Brazil, diamond jewelry from major shopping partners such as Alo Diamonds and tickets to major concert events. Additional events will include sponsorship of major sporting events, fashion platforms, and awards shows.

U.S.-based PR and marketing firm Royal Kingdom PR Agency has been tapped as the global public relations Agency of record, led by PR powerhouse and marketing executive Shay Brown.

“I’m extremely grateful, humbled, and excited for the opportunity to work with such a prestigious and well-respected group of professionals,” Brown said. “Stephen (Flanagan) has been phenomenal to work with side by side. We are excited about a long working relationship.”

Royal Kingdom PR will lead all aspects of publicity, marketing, social and digital media, event management, sponsorship, and crowdfunding activities for RedCrox.com.

For more information or to sign up for a free membership, visit www.redcrox.com. For press, media, and sponsorship inquiries, contact Shay Brown at shay@royalkingdomagency.net or call 901.800.9544.

About RedCrox.com

Founded in 2014, the European-based startup RedCrox.com, a global shopping platform with nearly 1,000 shopping partners and operations in half a dozen countries, is expanding its footprint. RedCrox.com is a synergetic mix of shopping and gaming where consumers can win what they buy by selecting the winners of various events containing mostly sports. More than half a million users   already registered using receipts have had a chance to guess the winners of current sporting events, and if they guess correctly, receive 100 percent cash back on that purchase. For consumers, RedCrox.com is a game without risk; for merchants, it’s a marketing tool, helping them to sell more products. Changing the way a person shops, it’s not disruption, it’s revolution. Visit www.redcrox.com to learn more or to sign up for a free membership.